About Me

Once upon a time, I worked for large companies in big cities. I won some copywriting awards and worked with a lot of smart folks along the way. 

Now I work for all kinds of clients from my home office far away from the bright lights. 

Here's a quick summary of my yesterdays and what I'm working on today.

JOHN HANLE - FREELANCE COPYWRITER

SKILLS

• User Experience (UX) Writing, Copywriting, Editing, Proofreading, Advertising, Concept Development, Video Script Writing, Interactive Advertising, Content Strategy, Marketing Communications, Selling and Brand Copy

AWARDS

• 7-time Boston Globe Impact Award winner 

• New England Direct Marketing Association (NEDMA) - Boston Globe/Dunkin’ Donuts Campaign - Gold Award; NEDMA - Boston Globe E-Z Pay Consumer Integrated Campaign - Silver Award; International Newspaper Marketing Association - Summer with the Sox Campaign - First Place; PR News Corporate Social Responsibility Awards - Community Affairs Category - Honorable Mention

EXPERIENCE

John Hanle Copywriting

FREELANCE SENIOR COPYWRITER

2013 – Present

• Clients: MassMutual, Environmental Defense Fund, Vital Source Technologies, Retail Industry Leaders Association, CommCreative, Coursera, Best Doctors, Year Up, Society of Grownups, The Boston Globe

 Monster.com                                                             

SENIOR COPYWRITER

2010 – 2012

• Developed copy for banner ads, landing pages, user interfaces, emails, videos and online help translated into 20 languages for over 49 million global unique visitors

• Edited product web pages to optimize user experience for small businesses and Fortune 500 companies 

• Wrote copy for mobile job search apps, which received more than 1 million downloads in 9 months 

• Collaborated with a worldwide team of interaction designers, visual designers, researchers and product managers to build web pages

• Created copy style guide to ensure a consistent tone across website

 The Boston Globe                                                   

SENIOR COPYWRITER

2007 - 2009     

• Wrote print, online, radio, TV, email and direct mail copy for in-house agency at the #1 newspaper and regional website (Boston.com) in New England

• Helped generate over $2 million annually as creative lead for BostonGlobeStore.com

• Presented creative concepts to senior management

• Oversaw creative direction of radio and TV commercials

• Wrote “Hometown Headlines” video segment played at Fenway Park, Gillette Stadium and Boston Garden

• Campaigns: One Story,  “g” section, Globe on Kindle, Dunkin’ Donuts Co-marketing, Sports branding at Fenway Park, Boston Red Sox “The Intern”

 The Boston Globe                                                                                       

COPYWRITER                                                                                           

2005 – 2007

• Promoted Boston Globe and Boston.com content to readers and advertisers

• Created ad campaigns that raised over $1 million annually for Globe Santa foundation

• Wrote Boston Globe live reads for Bruins and Red Sox telecasts on NESN

• Campaigns: Summer with the Sox, Fenway Park Signage, Boston Globe Travel Show, Arts & Entertainment Weekend, Globe Santa

The Boston Globe                                                                           

SPORTS MARKETING ASSOCIATE/COPYWRITER

2000 - 2004

• Created, managed and promoted all Boston Globe sports marketing events

• Wrote press releases for events

• Partnered with sales department to develop new business through sponsorships of sports marketing events

• Developed sales presentations using Gallup Poll and Scarborough Research data

EDUCATION

• Northeastern University   Bachelor of Science, Business  

      Major: Marketing         Minor: Political Science